Mary Kay TimeWise®
“Make every age your favourite age.” A new digital experience for the premium line of a global cosmetics company, built around women and the different stages of their lives.
Project
overview
Mary Kay TimeWise® is the premium skincare line of one of the world's largest cosmetics companies. The project was a complete redesign of the line's digital experience, focused on conversion.
The challenge
The previous website reflected neither the sophistication nor the trust of the TimeWise® line. Navigation was slow and unintuitive, which drove a high bounce rate, made the purchase journey harder and pushed potential customers away.
The solution
A new digital experience built around women and the different stages of their lives. We restructured the information architecture for clarity and flow, designed an elegant interface that puts the products first, and streamlined the checkout to be simple, fast and intuitive.
The result
A more engaging experience, aligned with the brand's premium positioning, that builds trust, improves navigation and lifts conversion from the first contact.
What was
delivered
A more engaging experience, aligned with the brand's premium positioning, that builds trust, improves navigation and lifts conversion from the first contact.
Have a similar project
on the table?
Thirty minutes to understand the context, the challenge and what makes sense to do next. No sales pitch.
Talk to meOther
projects
Every case follows the same structure: challenge, solution, result.
