Grupo Enzo
Full rebranding of a car dealership group with several brands and sales points, from the symbol to the manual and from the manual to real-world application.
Project
overview
Grupo Enzo is a car dealership group in Brazil, representing several brands across a wide network of sales points. As Art Director, I led the group's full rebranding between 2018 and 2022.
At the group I worked with the brands it represented: Renault, Toyota, Chevrolet, Fiat, Jeep, Land Rover, Jaguar, Harley-Davidson and Triumph.
The challenge
A fragmented brand, applied inconsistently across dealerships, sales material and digital channels. Every touchpoint told a different story.
The solution
Full rebranding: new logo, brand manual and a visual system built to scale: typography, palette, grids and application rules clear enough for in-house teams to use without design supervision.
The result
A more modern and consistent brand, applied across more than 100 touchpoints, from dealership signage to campaign material and digital platforms.
What was
delivered
A more modern and consistent brand, applied across more than 100 touchpoints, from dealership signage to campaign material and digital platforms.
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