Rio Montreux Jazz Festival
Digital presence for one of the world's best-known jazz festivals, adapted to Rio de Janeiro: before, during and after the event.
Project
overview
O Rio Montreux Jazz Festival 2023 brought to Rio de Janeiro the legacy of one of the most internationally recognised jazz festivals. The project covered the full digital presence: website and a content system for social media.
The challenge
Communicating the festival's artistic range, organising a large volume of information (programme, artists, packages, location) and driving engagement on both the website and social media, across three distinct moments: before, during and after the event.
The solution
A dynamic, intuitive website with clear navigation, an organised programme and strong visual impact. Alongside it, a visual and content strategy for social media that holds graphic consistency, editorial rhythm and adaptation to every digital format.
The result
A coherent, vibrant and engaging digital presence that strengthened the festival's positioning, raised the event's visibility and lifted audience engagement across every channel.
What was
delivered
A coherent, vibrant and engaging digital presence that strengthened the festival's positioning, raised the event's visibility and lifted audience engagement across every channel.
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