Stylescapes
Visual territories used as a strategic tool: aligning expectations with the client before drawing the first logo.
Project
overview
A compilation of visual styles developed for several brands at Phyrius, creative studio. Each board explores a distinct aesthetic language, bringing clarity to the creative process and making decisions easier.
The challenge
The most expensive moment in an identity project is late disagreement. When client and studio find out too late that they pictured different things, time, budget and trust are all lost.
The solution
Stylescapes as a mandatory step before design: boards that translate each possible direction into image, typography, colour and texture. The client picks a territory, not a logo. The decision becomes an informed one.
The result
Expectations aligned from the start, faster decisions and identity development guided by an agreed direction, across sectors as different as butchery, bakery, metalworking, glass, packaging and real estate.
Territories
explored
Each board is a complete direction: image, typography, colour and texture. Scroll the carousel to see them all.
What was
delivered
Expectations aligned from the start, faster decisions and identity development guided by an agreed direction, across sectors as different as butchery, bakery, metalworking, glass, packaging and real estate.
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